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Pete

I burn to turn complicated into concise. I've created for a dozen industries like sustainable energy, professional sports, and craft beer. I find my muse in baseball, reptiles, trail running, and audiobooks. Plus, I'm a dual citizen of Canada and America, so there's that.

 
 
 
 

For the favor of the Muses.

The purpose of the first sentence is to get you to read the second sentence.

Process.

Idea strikes. Brain-iate, then stillness. Sit with it in the subconscious, poke holes, find the story, and tell it like you’re singing a song.

 
 
 

32 Under 32, AdFed Minnesota, 2018

87.1k brand impressions trolling Kris Lindahl

record entries, record tickets. The Show, Ad Fed Minnesota, 2019 → case study

Fair State Co-op beer → case study